‘Lady Doritos’: a solution to a problem that doesn’t exist – The Guardian


The Guardian

'Lady Doritos': a solution to a problem that doesn't exist
The Guardian
For some, it has been a successful strategy – memorably for Yorkie, the chocolate that was marketed in 2002 as “not for girls” (and increased sales that first year by 30%). It worked, says Follows, because “there was a fundamental truth, which was that
Doritos to Make 'Lady Friendly' Chips That Don't Crunch or Make a MessGlamour

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